Nina had a pretty good idea of what she wanted and was able to convey her ideas pretty well. She actually ended up liking most of the sketches I came up with and we developed a few of them into marks for other projects. This is the primary logo and the first one she was head over heels about. We were able to convey the spiritual element of the company while not being polarizing or boring. With focus on appealing to younger folks as well, this mark is very energetic and fresh and helps convey everything she wanted for the company.